Inevitable AI Group
Here's the thesis, as simple as I can make it.
Find a market that's been validated — a billion dollars in ARR, millions of paying customers, proven demand for the last two decades. Then ask one question: what would this product look like if someone built it today, from scratch, with AI at the core?
Not AI as a feature. Not a chatbot bolted onto a 2005 codebase with a new pricing tier. AI as the actual foundation. The thing the product is built around.
That's IAIG.
What we're not
We're not a VC. VCs write checks and wait. We build.
We're not an accelerator. Accelerators take equity from founders who have ideas and need mentorship. We bring the infrastructure, the funding, the operator experience, and we recruit the CEOs ourselves. It's the opposite model.
We're not a traditional group either. Most groups fall into one of two traps. Either they keep recycling the same founder pool on new ideas (same people, different logos), or they chase novel markets where there's no validation that anyone will pay. Both approaches lose. A lot.
We skip both traps.
The actual model
Every major SaaS category has at least one incumbent sitting on 20 years of technical debt. Zendesk. Typeform. Miro. Calendly. These companies were genuinely great when they were built. Some are still great businesses. But they were architected for a world before LLMs, before AI agents, before the cost of intelligence dropped to almost zero.
That world is gone.
The incumbents know it. They're bolting AI onto their existing products as fast as they can. They're hiring AI teams. They're announcing AI features. But they can't rebuild their foundations — too many customers, too much legacy code, too much organizational inertia. The boat is too big to turn.
We start with the right foundation.
Each IAIG product is led by what we call a Wave CEO — a hungry, capable operator who runs their company with full accountability. My co-founder Ofer Bar-Or and I sit at the board level. We provide the infrastructure, the playbook, the shared services. The Wave CEO ships the product.
The goal isn't to build one company. It's to build a portfolio of AI-native versions of the world's best software markets — each one built the way the market deserves, priced for the customers who've been waiting for it.
Why now
I sold my last company, Simplex, for $300M. That gave me the luxury of being deliberate about what to build next.
What I kept seeing, over and over, was the same thing: tools that cost too much, moved too slow, and were solving yesterday's problems with yesterday's architecture. Meanwhile AI was making it possible to rebuild any of them — better, faster, cheaper — in weeks, not years.
The window is open. It won't be open forever. The incumbents will eventually catch up, or they'll get acquired by someone who will. But right now, there's a gap between what AI makes possible and what the market is offering. We're building into that gap as fast as we can.
What we've shipped so far
We launched Corebee — AI-first customer support that undercuts Zendesk by a mile. We launched Spiceform — describe a form in plain language, AI builds it instantly, starts free. We launched Overboard — the AI-core whiteboard Miro would have built if they started today instead of 2011.
More are coming. That's not a tagline. We're literally launching more.
This is what "inevitable" means to us. The shift to AI-native SaaS isn't a prediction. It's already happening. The only question is who builds what comes next. We think it should be people who actually understand both the markets and the technology — operators who've shipped at scale and know what the market deserves.
We're builders. We've done it before. We're doing it again, faster, with better tools.
Check out what we've built so far at iaig.com. And if you're a sharp operator who wants to run one of these companies — we're always looking for the next Wave CEO.