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Miro is worth $17 billion. That number is real. The product works. Millions of teams use it every day. We're not here to tell you Miro is bad.

We're here to tell you the next chapter has started.

Not because Miro failed — but because AI has changed what's possible. Miro won the digital whiteboard market by being the best version of a concept that made sense in 2011: take a physical whiteboard, put it on a screen, let multiple people draw on it at the same time. Brilliant execution. For 2011.

In 2026, that's the starting point, not the finish line.

What Miro Actually Is

Strip away the branding and Miro is a very fast, very polished shared canvas. You drag shapes. You drop sticky notes. You draw arrows between boxes. You add text. Everyone can see it in real time.

The AI they've added is decorative. It can suggest sticky note summaries. It can generate a basic diagram from a prompt. These are features added to an existing architecture, not a product designed from the ground up for what AI makes possible.

Here's the difference: in a product designed around AI, you don't drag a shape onto a canvas. You describe what you need and the board builds itself. You don't organize sticky notes manually — the AI understands the relationships and surfaces the structure. You don't export a diagram for a presentation — the board understands context and generates what the next step should be.

That's not a feature addition. That's a different product entirely.

The Overboard Thesis

Alona Polak, who leads Overboard, had a clear brief: don't build a better Miro. Build what Miro would have built if they started today.

That's a fundamentally different design question. Instead of starting from "how do we improve the canvas?", you start from "what does collaborative visual thinking look like when AI does the heavy lifting?"

The answer changes everything — the interface, the workflow, the pricing model. Overboard is free. Not free-with-limitations. Free. Because when you're not carrying 15 years of infrastructure debt, you don't need to charge $16/month per editor to keep the lights on.

The Market Timing

The whiteboard software market is worth over $3 billion and growing. Almost all of that value is currently sitting inside three or four products — Miro, Mural, FigJam, Lucid — that were all built before modern AI existed.

Every one of them has added AI as a layer on top of their existing product. None of them has rebuilt from scratch. They can't. The switching cost for their existing user base is too high. The engineering risk is too great. The quarterly revenue targets won't allow it.

This is the window. A category with proven demand, massive existing spend, and incumbents that are structurally unable to rebuild themselves.

Built in Under 30 Days

Alona launched Overboard in under 30 days. That's not a marketing claim — that's the model. One focused CEO. AI-first architecture from day one. No committees. No roadmap debates. No "we'll add that in Q3."

The speed isn't incidental. It's the point. A product built in 30 days and priced at free can iterate and learn faster than any $17B company with quarterly earnings calls to worry about.

Go check it out: overboard.studio. It's free. It takes two minutes to start. And it's what collaborative visual thinking looks like when you don't have 2011's constraints holding you back.

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