Spiceform — Forms that think.

The form and survey software market is worth $3B+ annually and growing. Typeform charges $25/month to let you drag fields around. JotForm, SurveyMonkey, and Google Forms offer variations of the same drag-and-drop paradigm that's been around since 2005.

Every form builder works the same way: you open a canvas, drag in question blocks, configure logic, and publish. It's a manual process designed for a world where people had to do everything by hand. That world is over.

The real opportunity: a form builder where you describe the form in plain English and the AI builds it — complete with conditional logic, branching, validation, and design — in seconds. Nobody has done this from the ground up. Typeform can't. Their codebase, their UI, their pricing model — all built for humans dragging blocks.

Spiceform is an AI-native form builder. You describe the form — "a customer satisfaction survey with a 1–10 NPS question, an open-ended follow-up if they score below 7, and a thank-you message" — and Spiceform builds it. Instantly. No drag and drop required.

Form builders are a perfect AI-native rebuild target: the market is proven ($3B+, millions of paying users), the incumbents are on legacy architecture (Typeform was founded in 2012), and the core user job — building a form — can be done dramatically faster and better with AI.

Typeform's moat is brand recognition and integrations, not the quality of their form-building experience. Their editor is still drag-and-drop. Their pricing is still per-seat. Their AI features are still bolt-ons. They cannot rebuild their product from scratch without abandoning their existing customer base.

Spiceform starts with none of that baggage. The question isn't whether AI-native form building is better — it obviously is. The question is who gets there first and builds the distribution. That's the race Spiceform is running.